My Favorite Patriotic Quote by JoDa Hodge

IS THIS WHAT PRESIDENT GEORGE WASHINGTON MEANT HOW VETERANS SHOULD BE TREATED…

“The willingness with which our young people are likely to serve in any war, no matter how justified, shall be directly proportional to how they perceive veterans of early wars were treated and appreciated by our nation.”
- George Washington

(Reposted by JoDa Hodge)

(Recommended by JoDa Hodge)
http://www.7dvt.com/2005/born-be-wild

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Increased female attraction to men in relationships (Reposted by JoDa Hodge) (Recommended by JoDa Hodge)

Interpersonal attraction – Wikipedia, the free encyclopedia

Increased female attraction to men in relationships

A 2009 study by Melissa Burkley and Jessica Parker of Oklahoma State University found that 59% of women tested were interested in pursuing a relationship with an “ideal” single man (who was, unknown to the women, fictitious).[11] When they believed the “ideal” man already was in a romantic relationship, 90% of the women were interested in a romantic relationship.

(Reposted by JoDa Hodge)

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JoDa Hodge’s Favorite Charity: Children of the Night – Rescuing America’s Children (posted by JoDa Hodge)

Children of the Night – Rescuing America’s Children from Prostitution

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Children of the Night on the Dr. Phil show


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If everyone who visits this page will donate only $20 a year, we can continue our work. Click here to save a child’s life

Children of the Night is a private, non-profit, tax-exempt organization founded in 1979. We are dedicated to assisting children between the ages
of 11 and 17 who are forced to prostitute on the streets for food to eat and a place to sleep. Since 1979 we have rescued girls and boys from
prostitution and the domination of vicious pimps. And we provide all programs with the support of private donations.

We are making a difference in the lives of hundreds of children each year. Our commitment to rescuing these children from the ravages of prostitution is
shared with a small but committed group of detectives, FBI agents, and prosecutors in Los Angeles, Hollywood, Santa Ana, Anaheim, San Diego, other areas of California, Las Vegas, Portland, Billings, Montana; Seattle, Washington; Miami, New York, Minneapolis, Atlanta, Phoenix, Hawaii and Washington D.C. — all stops on the child prostitution circuit. And our numbers keep growing as more and more dedicated individuals become concerned about the welfare of these desperate children.

Child prostitutes require specialized care for effective intervention. Most of the children victimized by prostitution were first victimized by a parent or early caregiver. Most have been tortured by treacherous pimps, and many testify in lengthy court proceedings against the pimps who have forced them to work as prostitutes.

In most cases these children do not have appropriate homes to return to, and the only relative who is a suitable guardian may live far away from the child’s hometown. For many the only option is an out of home placement, college dorm, maternity home or mental health program. For those who reach 18 and need additional time to prepare to enter the mainstream society, independent living programs are recommended; special education
programs are advised for those who need extra help with school and alcohol or drug recovery homes are suggested for those with substance abuse problems.

Children of the Night is in demand to assist other agencies across the country and around the world to develop similar programs.

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JoDa Hodge’s Favorite Charity: Children of the Night – Rescuing America’s Children (posted by JoDa Hodge)

Reposted by JoDa Hodge
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A Local Writer Talks About Mashing Up Cowboys & Aliens By Margot Harrison (Reposted by JoDa Hodge)

A Local Writer Talks About Mashing Up Cowboys & Aliens | Seven Days

A Local Writer Talks About Mashing Up Cowboys & Aliens

State of the Arts

Daniel Craig in <em>Cowboys & Aliens</em>

Daniel Craig in Cowboys & Aliens

Moviegoers who have seen the early-summer trailer for DreamWorks’ Cowboys & Aliens, in theaters this Friday, might be forgiven for wondering, WTF? The film appears to start like a traditional Western, with Harrison Ford as a crusty sheriff and Daniel Craig as a mysterious loner. Then the aliens invade. By the time the title flashes on the screen, ending the preview, audiences are often giggling in excitement, disbelief or both.

So, is Cowboys & Aliens the new Men in Black? No, said Hawk Ostby of South Burlington, who cowrote the film’s screenplay based on a graphic novel created by Scott Mitchell Rosenberg.

“You’re very close to camp with a title like this,” acknowledged Ostby, 44, speaking on the phone from San Diego, where he’d flown to attend Saturday’s premiere at Comic-Con. One of the first priorities for the film’s writers, he said, was “setting the tone. We’re not making a spoof here; this is a serious movie. Don’t come expecting a comedy.”

Also, don’t come expecting to wear 3-D glasses just because C&A is based on a comic book. Ostby said director Jon Favreau “was pretty specific about doing it in 2-D.”

Ostby and his L.A.-based writing partner, Mark Fergus, also coscripted Favreau’s earlier comic-book hit, Iron Man. Before that, the duo went to the Oscars for their work on the Children of Men screenplay. Their indie drama First Snow, directed by Fergus and starring Guy Pearce, was released in 2006.

Cowboys & Aliens has a whopping six credited screenwriters, according to the Internet Movie Database. How did Ostby and Fergus fit in? They were one of two distinct teams, said Ostby. (The other included “Lost” head writer Damon Lindelof and “Fringe” creators Roberto Orci and Alex Kurtzman.) “We got it to the 50-yard line,” Ostby said, “and the other team got it the rest of the way.”

Ostby and Fergus didn’t work on the set of C&A as they did with Iron Man. Would he recognize his individual handiwork in the finished product? “Moviemaking is really a collaborative endeavor,” Ostby noted, one that includes not just various writers’ contributions but also “other things … invented by actors or the director. As a screenwriter,” he said, “your biggest job is to get the structure right. It’s always interesting to see how things evolve — the bending and the sausage making of the movie.”

In this case, “getting the structure right” involved “dealing with two different mediums,” Ostby said. That meant asking questions such as “How do you capture the feeling of what was in the graphic novel? What needs to be there and is iconic and inherent in that material, and what sort of things do you need to invent to have an engaging movie?”

Ostby and Fergus have more big-budget projects in the works. They just finished adapting James Patterson’s young-adult series Maximum Ride to the screen, and they’re “rebooting” the Lara Croft series, which is “very exciting,” Ostby said.

So, no more comic books? “When you have some success in one thing, you tend to get pigeonholed into it,” Ostby said with a chuckle. Since he grew up in Norway, American comics weren’t part of his childhood. But he was revved by his Comic-Con experience last weekend, saying, “It’s quite wild. It’s pretty spectacular.”

Fergus and Ostby first teamed up in New York about 15 years ago, but they’ve “never worked in the same room,” said Ostby. Though he chats every day with Fergus, Ostby does most of his writing from his home in Vermont, where he lives with his wife, Monica, president of group-gifting service Inlu.com, and their kids. “I’m more efficient at home,” he said. “I love to have my routine. It’s nice to look out the window and see trees.”

In addition to their work on big Hollywood projects, Fergus and Ostby have “two originals we’re hoping to get going,” said Ostby. One he described as a “mashup between a heist film and a prison movie,” the other as “Deliverance meets Southern Comfort.”

At a meeting last spring of the Stowe Film Society, organized by local filmmaker JoDa Hodge, Ostby talked candidly about the initial process of pitching First Snow in 1999. Some major Hollywood players loved the script … until they found out it ended on a downer that couldn’t be rewritten. “We weren’t ready,” Ostby said. Instead of basing their career on one breakthrough deal, he and Fergus slowly worked their way up.

Original projects, Ostby noted from San Diego, are a hard sell in today’s Hollywood. “As movies get bigger and more expensive, you try to minimize the risk,” he said, “and part of that is picking brands that are already in the public consciousness” — such as Cowboys & Aliens.

Still, there’s definitely something original about a sci-fi Western. While Cowboys & Aliens may not be based on a director’s vision, like Inception — a trend-bucking example from last year — Ostby hopes it will give this summer of familiar-looking blockbusters a kick.

“You hear so many people grumbling that there’s nothing new,” he said. “Well, here’s something that’s new and fresh.”

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High-Level Description of the Sixteen Personality Types (Reposted by JoDa Hodge)

The Sixteen Personality Types – High-Level


High-Level Description of the Sixteen Personality Types

 


ISTJ

Serious and quiet, interested in security and peaceful living. Extremely thorough, responsible, and dependable. Well-developed powers of concentration. Usually interested in supporting and promoting traditions and establishments. Well-organized and hard working, they work steadily towards identified goals. They can usually accomplish any task once they have set their mind to it.

Click here for a detailed description of ISTJ.

ISTP

Quiet and reserved, interested in how and why things work. Excellent skills with mechanical things. Risk-takers who they live for the moment. Usually interested in and talented at extreme sports. Uncomplicated in their desires. Loyal to their peers and to their internal value systems, but not overly concerned with respecting laws and rules if they get in the way of getting something done. Detached and analytical, they excel at finding solutions to practical problems.

Click here for a detailed description of ISTP.

ISFJ

Quiet, kind, and conscientious. Can be depended on to follow through. Usually puts the needs of others above their own needs. Stable and practical, they value security and traditions. Well-developed sense of space and function. Rich inner world of observations about people. Extremely perceptive of other’s feelings. Interested in serving others.

Click here for a detailed description of ISFJ.

ISFP

Quiet, serious, sensitive and kind. Do not like conflict, and not likely to do things which may generate conflict. Loyal and faithful. Extremely well-developed senses, and aesthetic appreciation for beauty. Not interested in leading or controlling others. Flexible and open-minded. Likely to be original and creative. Enjoy the present moment.

Click here for a detailed description of ISFP.

INFJ

Quietly forceful, original, and sensitive. Tend to stick to things until they are done. Extremely intuitive about people, and concerned for their feelings. Well-developed value systems which they strictly adhere to. Well-respected for their perserverence in doing the right thing. Likely to be individualistic, rather than leading or following.

Click here for a detailed description of INFJ.

INFP

Quiet, reflective, and idealistic. Interested in serving humanity. Well-developed value system, which they strive to live in accordance with. Extremely loyal. Adaptable and laid-back unless a strongly-held value is threatened. Usually talented writers. Mentally quick, and able to see possibilities. Interested in understanding and helping people.

Click here for a detailed description of INFP.

INTJ

Independent, original, analytical, and determined. Have an exceptional ability to turn theories into solid plans of action. Highly value knowledge, competence, and structure. Driven to derive meaning from their visions. Long-range thinkers. Have very high standards for their performance, and the performance of others. Natural leaders, but will follow if they trust existing leaders.

Click here for a detailed description of INTJ.

INTP

Logical, original, creative thinkers. Can become very excited about theories and ideas. Exceptionally capable and driven to turn theories into clear understandings. Highly value knowledge, competence and logic. Quiet and reserved, hard to get to know well. Individualistic, having no interest in leading or following others.

Click here for a detailed description of INTP.

ESTP

Friendly, adaptable, action-oriented. “Doers” who are focused on immediate results. Living in the here-and-now, they’re risk-takers who live fast-paced lifestyles. Impatient with long explanations. Extremely loyal to their peers, but not usually respectful of laws and rules if they get in the way of getting things done. Great people skills.

Click here for a detailed description of ESTP.

ESTJ

Practical, traditional, and organized. Likely to be athletic. Not interested in theory or abstraction unless they see the practical application. Have clear visions of the way things should be. Loyal and hard-working. Like to be in charge. Exceptionally capable in organizing and running activities. “Good citizens” who value security and peaceful living.

Click here for a detailed description of ESTJ.

ESFP

People-oriented and fun-loving, they make things more fun for others by their enjoyment. Living for the moment, they love new experiences. They dislike theory and impersonal analysis. Interested in serving others. Likely to be the center of attention in social situations. Well-developed common sense and practical ability.

Click here for a detailed description of ESFP.

ESFJ

Warm-hearted, popular, and conscientious. Tend to put the needs of others over their own needs. Feel strong sense of responsibility and duty. Value traditions and security. Interested in serving others. Need positive reinforcement to feel good about themselves. Well-developed sense of space and function.

Click here for a detailed description of ESFJ.

ENFP

Enthusiastic, idealistic, and creative. Able to do almost anything that interests them. Great people skills. Need to live life in accordance with their inner values. Excited by new ideas, but bored with details. Open-minded and flexible, with a broad range of interests and abilities.

Click here for a detailed description of ENFP.

ENFJ

Popular and sensitive, with outstanding people skills. Externally focused, with real concern for how others think and feel. Usually dislike being alone. They see everything from the human angle, and dislike impersonal analysis. Very effective at managing people issues, and leading group discussions. Interested in serving others, and probably place the needs of others over their own needs.

Click here for a detailed description of ENFJ.

ENTP

Creative, resourceful, and intellectually quick. Good at a broad range of things. Enjoy debating issues, and may be into “one-up-manship”. They get very excited about new ideas and projects, but may neglect the more routine aspects of life. Generally outspoken and assertive. They enjoy people and are stimulating company. Excellent ability to understand concepts and apply logic to find solutions.

Click here for a detailed description of ENTP.

ENTJ

Assertive and outspoken – they are driven to lead. Excellent ability to understand difficult organizational problems and create solid solutions. Intelligent and well-informed, they usually excel at public speaking. They value knowledge and competence, and usually have little patience with inefficiency or disorganization.

Click here for a detailed description of ENTJ.


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Reposted by JoDa Hodge
www.departedharvest.com

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BBDO’S global study of rituals uncovers new business-building opportunities for brands (Reposted by JoDa Hodge)

BBDO – The Ritual Masters

BBDO – The Ritual Masters
The Secret is to Become a “Fortress” Brand

BBDO’S global study of rituals uncovers new business-building opportunities for brands

NEW YORK, MAY 11, 2007 – BBDO Worldwide, an Omnicom Group company, released findings today from a global study designed to better understand rituals and the role they play in people’s lives.  The study, entitled “BBDO – The Ritual Masters,” is the most extensive research project ever undertaken by BBDO.  It was nine months in the making, involved ethnographic research in 26 countries, 2,500 hours of documented and filmed behavior, quantitative feedback from more than 5,000 people, and interviews with psychologists, nutritionists and sociologists.  It was led by BBDO teams from the U.S. and Europe.   

“We are focused on behavior, both as a source of insight and for defining goals and strategies,” said Andrew Robertson, President and CEO, BBDO Worldwide.  “The idea here is to look at rituals as an important behavior in consumers’ lives, to understand what they are, how they work, and how to work our clients’ brands into them.  We usually look at behavior through the lens of a brand or a category. This is an extra lens to look through.  Not an alternative.”

According to the BBDO study, rituals are a defined series of actions that move people emotionally from one place to another.  Rituals are sequences that are developed over time.  Rituals make people feel good.  While there may be bad habits, there are no bad rituals. 

It was BBDO’s going-in belief that by better understanding rituals, new insights might be uncovered that could change behavior and unlock business-building ideas.  For example, those brands that are already embedded inside a ritual enjoy great “stickiness” with consumers.  These are called “Fortress Brands.”  The goal of the BBDO study was to uncover insights that could help move a clients’ brands inside.

 More Alike Than Different

“What we found is that people are more alike than different, which is great news for marketers,” remarked Tracy Lovatt, Director of Behavioral Planning for BBDO New York and BBDO North America and one of the architects of the study.  “Emotionally, rituals are critical to people everywhere in the world.  They help transform us from one emotional state to another, for example, from your private sleepy self every morning to your ‘warrior ready to take on the world’ self.  We all repeat a series of steps to help us make that transformation.  What varies from country to country is the execution.”

As a result, the BBDO study focused on the five rituals that are performed most often by most people throughout the world.  These include:

  • Preparing for battle:  transforming us from the cocoon to “ready to face the day”;
  • Feasting:  the pleasure of eating that “reunites us with our tribes,” transforming us from alone to connected;
  • Sexing up:  a highly pleasurable and indulgent ritual, though not without stress (particularly for women), that transforms us from our everyday selves to our most fabulous selves;
  • Returning to camp:  that moment when we unwind and exhale, transforming us from tense to relaxed;
  • Protecting yourself for the future:  that last ritual of the day that moves us from relaxed to feeling safe and secure before the next day comes around

Jammed Up, Preparing for Battle

The busiest and most tightly sequenced ritual of the day, “preparing for battle” includes an average of over seven steps in less than one hour.  These are functional, sequential steps that get people ready for the outside world.  The most common task is brushing teeth (performed by 82% of people around the world), followed by taking a shower or bath (74%), having something to eat/drink (74%), talking to a family member/partner (54%), checking e-mail (54%), shaving (male – 53%), putting on makeup (female – 47%), watching TV/listening to radio (45%) and reading a newspaper (38%). 

Importantly, 89% of people rely on the same brands when performing this sequence, and three out of four people become disappointed/irritated when their sequence is disrupted or their brand of choice is not available.  That’s because the morning ritual is all about being prepared and gaining control in order to face the day.

From a global perspective, the Chinese are the most regimented (96% have a sequence compared to the global average of 79%) and the U.S. is the most brand loyal (94% versus the global average of 82%).  Brazilians brush their teeth most often (94% versus the global average of 82%).  The Japanese shower and bathe the least (only 27% versus the global average of 74%).  Another interesting finding:  seniors have the highest rate of e-mail usage (64% versus the global average of 54%). 

Bottom line:  this is the biggest-volume opportunity for brands, but also the ritual that is most entrenched and most jammed. 

Feasting Is More Than Thanksgiving

A physical and mental meeting of the group marks the start of a feast.  It is an emotional transformation that goes from feeling alone, to being connected to a group.  People let go of other things and bond.  Sharing is at the core of this ritual:  everyone is expected to bring something to the table (literally or figuratively).

Americans are most likely to meet in a restaurant, whereas the Spanish and French are most likely to meet at home.  The car has become a sizable dining venue for the Saudis, Chinese and Americans, with anywhere from 10 to 12% of people eating in their cars (versus the global average of 7%). 

Bottom line:  Maybe convenience has gone too far.  It’s important that people also feel a sense of involvement in the preparation of a meal.  It’s part of the emotional transformation.

Spontaneous Sex

Globally, people say that sex is spontaneous (78%), yet, 33% say 10pm to midnight is the “hot time of the day” and over 50% wait for the weekend (Friday/Saturday/Sunday) for sex.  The Chinese are most likely to have “appointment sex” (41% versus the 9% global average).

So maybe sex isn’t as spontaneous as people like to think.

Preparation starts days before going out.  Some call and talk about the evening ahead; teenage girls photo message pictures of their outfits for approval and reassurance.  People eat and drink luxury foods, forget diets and treat themselves. 

Bottom line:  when “sexing up,” people are transforming from their normal to most confident selves.  They use special products to make themselves feel special.

Time for Me

At the opposite end of the spectrum from “preparing for battle” is “returning to camp.”  This is the moment when people exhale.  It lasts an average of four hours and includes fewer than five steps – quite a difference from the more than seven behaviors that are crammed into an hour at the start of the day.

Winding down typically begins around 8pm.  All over the world, people demonstrate they have ended their day by changing elements of their clothes – from kicking off shoes to changing into pajamas.  Two out of three people let go with media (66% watch TV in the evening); one out of five reads a newspaper; more than one-third go online.  Many bathe or shower – a particularly popular activity among Brazilians (85% versus the global average of 48%).  Almost half of all people take something to read with them in the loo.  Brazilians and Chinese read the most; Italians multitask.  Few Americans (only 27%) are able to create alone time – or time for oneself. 

Bottom line:  there is an opportunity for those brands that can contribute to a sense of relaxation, calm, self-satisfaction and at ease.

Husbands and Fathers Take “Protecting Yourself” Seriously

The final ritual, and the shortest one, is protecting yourself for the future.  This can take the form of leaving packed bags by the door, laying out clothes for the next day, turning off computers, pouring a glass of water, taking your medication or setting the alarm.  To husbands and fathers, the day is not complete until they’ve checked on kids and pets or locked doors and windows.

Sequence matters the least because this is a time to let go:  less than 50% of people have a sequence to end their day.  Yet, more than 50% use the same products when ending the day.  And four out of five people become irritated when their products are not available – levels comparable to preparing for battle.

Bottom line:  brands play an important role in the ritual of helping someone feel safe and secure and protected for the future.

What Next?

There is an opportunity for brands to become more emotionally connected with consumers through understanding the transformation that is taking place in any given ritual and the role that a brand can play in that transformation.  Implications can take the form of packaging to positioning, advertising, promotions and product development. 

As people prepare for their next weekend, BBDO invites them to think about their activities, compared to Monday through Friday:  what is done differently, their emotional state, the products used.  It’s what BBDO calls the ritualistic rhythms of life…and it can give someone a firsthand perspective of what this study is trying to tell clients.

ABOUT BBDO WORLDWIDE

BBDO Worldwide has 287 offices in 79 countries.  Its professional ambition is captured in the agency’s mantra, “The Work.  The Work.  The Work.”  In 2006, BBDO was the winner of The Gunn Report as the most awarded agency network in the world, and the Won Report, as the most awarded agency network in direct and interactive.  BBDO also won the most Lions at Cannes.

BBDO Worldwide is a part of Omnicom Group Inc. (www.omnicomgroup.com).  Omnicom is a leading global advertising, marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 


Related Article:

Daily Rituals of the World
A recent study by ad agency BBDO Worldwide offers marketers insight into the everyday routines of people across the globe.

Human beings are creatures of habit—the morning coffee with two sugars, the post-lunch brush and floss, the bedtime yoga routine with lights dimmed. Advertisers, on the other hand, often try to break those habits by wedging new products and services into various parts of the day.

Now comes ad giant BBDO Worldwide with its latest weapon to help clients get an edge: An extensive global study of daily rituals. Unlike habits or routines, which may be ingrained but carry no emotional meaning, a ritual is described in the study as “a defined series of actions that helps us transform from one emotional state to another.”

Many of those actions involve favorite things, naturally, and BBDO’s hope is that the data will help clients insert their products into those rituals. “We didn’t have categories or brands in mind,” says Tracy Lovatt,director of behavioral planning at BBDO North America. “We wanted to study the power of rituals in our lives.”

The study comes at a time when ad agencies are struggling to find new ways to reach customers, and emphasize the value of their work to clients. “This is another example of how the richest source of insight comes from observing behavior,” says BBDO President and Chief Executive Andrew Robertson.

Making Meaning

But rituals are something many associate with rites of passage—marriage, death, even the transition to a new season. BBDO, in contrast, came up with five that occur every day in every part of the world: “preparing for battle” (the morning ritual), “feasting” (reconnecting with your tribe over food), “sexing up” (primping), “returning to camp” (leaving the work place), and “protecting yourself for the future” (the ritual before bed).

Each label is meant to suggest a defined emotional state that permeates each set of behaviors. The notion resonates with anthropologist Norman Stolzoff, founder of Ethnographic Insight. “The idea that the day could be carved up into meaningful times is clever,” he says. “Rituals form meaning.”

As part of the study, researchers asked more than 5,000 people in 21 countries how they behave during these five transitional periods of the day. While people in every culture report engaging in rituals for similar reasons, they approach them quite differently. About 41% of Chinese respondents said they schedule sex, for example, while only 3% of Russians do—and 7% of Americans.

Nightly Lockdown

Fully 44% of Brazilians read in the bathroom, according to the study; in Saudi Arabia, 10% of respondents do. More than half of all Indian respondents surf the Web before leaving the house, while less than one-third of Americans or Canadians do. About 80% of Saudi Arabians pray or meditate before work; in Germany, 3% of respondents do.

The rituals that are easiest to understand occur in the morning and evening. Marketers have long appreciated the value of getting a foothold in the tightly scheduled morning ritual, when people tend to stick with a routine and a particular set of products. BBDO participants reported doing an average of seven activities in under an hour, from brushing their teeth and drinking coffee to checking e-mail (participants between the ages of 60 and 70 reported the highest rate of e-mail use).

BBDO dubbed the period before bed “protecting yourself for the future.” That’s because the survey found people in self-preservation mode, as they went about locking windows and doors, applying wrinkle cream, and selecting clothes or “armor” for the next day. It’s a brief period, but also the perfect time to find customers at their most vulnerable. As BBDO’s Robertson, a former insurance salesman, puts it: “If there was some way to be in the home as people are going through lockdown, you could probably sell a lot of insurance.”

Broad Categories

When it comes to rituals in the middle of the day, the survey’s results are less conclusive. That might have to do with the categories BBDO settled on. Feasting, for example, is described as “pleasurable and indulgent…the ritual that reunites us with our tribes.” But the frequency with which people feast vs. simply eating something to stave off hunger isn’t clear, and anyone who has organized a midweek meal with busy kids knows that “indulgent” may not be the best way to characterize the mood.

Everyone, too, understands the elaborate preparations that go into “sexing up.” But the category is a catch-all for everything from teenage girls e-mailing each other to find out what they’re going to wear, to people scheduling sex. “Returning to camp,” meanwhile, can mean anything from sharing martinis with friends to staring zombie-like at the TV with a bag of chips in hand. Watching TV also creeps into both the morning and evening rituals, as do other habits—this perhaps means the same activity serves different purposes at different hours of the day.

Even so, marketers may find BBDO’s results help them tailor their approach to consumers. For instance, cultures in which a high proportion of people eat on their way to work, such as China, could be more open to portable breakfast food than those that don’t, such as Spain. While everybody showers or bathes, a shower gel aimed at Polish consumers might emphasize relaxing qualities, as 84% of them shower at night. A more invigorating message might work better with the 92% of Mexicans who shower or bathe in the morning. Knowing that women in Colombia, Brazil, and Japan apply makeup in their car at twice the global rate could prompt a new approach to the design and marketing of cosmetics.

Breaking the Code

The challenge is that most consumers are loyal to particular products and patterns, making it tough for marketers to become part of a ritual if another brand is already there. Americans, in particular, said they use the same products every morning, though they’re more flexible about what they use at night. Russians are less predictable—only half of them use the same products as part of their morning ritual, and 19% of them use the same products before going to bed. If there’s one constant around the world, it’s this: Almost everyone gets irritated when their rituals are disrupted.

How will clients see the work? BBDO has presented the findings to several so far, and some were willing to share a few comments with BusinessWeek. YUM! Brands Chairman and CEO David Novak, who calls his company “maniacal about insight-driven marketing,” says the study will “provide a fresh, new lens to uncover those insights that lead to positive and lasting changes in consumer behavior.” Pepsi-Cola North America Chief Marketing Officer Cie Nicholson called the study “intriguing, because we can learn how to build our brands’ share of life, not just share of market.”

For Scott Aakre, a vice-president at Hormel Foods, the Holy Grail is to “find a way to break the code and fit into one of these five universal routines [so] we might be able to build lifelong relationships between our brands and consumers.” That’s a tough challenge. But if he doesn’t do it, he can always head home, change into his pajamas, curl up on the couch, and find comfort in the little rituals of his day.

Diane Brady, BusinessWeek, May 10, 2007.
Copyright 2000-2007 by The McGraw-Hill Companies Inc.


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Reposted by JoDa Hodge
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twitter.com/jodaism
http://jodahodge.tumblr.com/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net
joda.tv
joda.me
hippiebusmovie.com
jodahodge.com
sexanddeath.com

www.youtube.com/watch?v=mWFPcEYQw1I

www.youtube.com/watch?v=TnHyoyydn1g 

www.youtube.com/watch?v=RJ9PgcLLtpk

http://www.retn.org/programs/stowe-film-society-presents-oscar-nominated-screenwriter-hawk-ostby

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Are Brands People or Religions?! (Reposted by JoDa Hodge)

       Are Brands People or Religions?!
Posted by Jeffrey Henning on Thu, Nov 18, 2010

Adam reaching to GocdNothing is more nebulous in marketing than brands. What are they? Why do people adopt one brand over another? What makes people brand loyal?

It’s not like we evolved to relate to brands. Heck, we weren’t even intelligently designed to relate to brands. After all, there were no brands 5,770 years ago.

Much of what marketing has to say about brands involves platitudes, aphorisms and gut feelings. To some, it’s snake oil and patent medicine. But more and more research is being done to help us better understand brands.

In September, Marketing Science published the article “Brands: The Opiate of the Nonreligious Masses?”, by Tülin Erdemand and three Duke University faculty. As a Duke reporter summarized the research, “The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.” The researchers found that the more religious a person was, the less important to them were public displays of brand expressions. If brands represent a need for consumers to self identify and express self worth, religion solves that need. Now, that doesn’t mean the brand manager needs to view their brand as a cult (unless you’re the brand manager of Apple), but it might encourage you to study your demographics in a different way. Said one of the study’s authors, Gavan J. Fitzsimons, “If you knew that your target customers were largely more religious, that’d probably suggest the store brand path would be easier. If you knew that your customers were largely not at all religious, that suggests that you might want to focus more toward building a national brand.
By coincidence, right before the study came out, Gary Singer, CEO of Buyology, presented the results of their marketing neuroscience research into brands as religions at the AMA Marketing Research Conference. They found that similar areas of the brain were activated, and identified ten commonalities between religions and great brands:

Grandeur
Vision
Rituals
Enemy
Symbols
Storytelling
Sense of belonging
Mystery
Sensory Appeal
Evangelism

Now if you have to feel that looking for divinity in branding is a bit sacrilegious, and that there is no god in the branding machine, then perhaps brands are people rather than gods.

Margaret Mark and Carol S. Pearson, in The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes, argue that consumers relate to brands as other people, and expect each brand to behave consistently given its character. The authors have built a model of 12 archetypes that brands fulfill: Creator, Caregiver, Ruler, Jester, Regular Guy/Gal, Lover, Hero, Outlaw, Magician, Innocent, Explorer and Sage. Strong brands are evocative of these archetypes: PBS as the Explorer, Harley Davidson as the Outlaw, and Oprah as the Sage.

This understanding of brands seems as nebulous as any. Andmany reviewers dismiss the archetypes as so much hokum. But what they overlook is that the authors actually conducted quantitative research to back up their claims that these 12 archetypes have value to brand managers.

Margaret Mark turned to Young & Rubicam’s BrandAsset Valuator; at the time, over 120,000 consumers had completed the BAV, evaluating over 55 attributes per brand. Margaret Mark and other researchers mapped these attributes to their 12 archetypes to determine the primary and secondary archetypes for 50 major brands. For these brands, they then compared the financial performance of brands with “tightly defined” archetypal identities, whose secondary archetype was at least 10 percent less popular than its primary archetype, and “confused” brands, where the secondary archetype was almost as prominent in consumers’ minds as the primary brand. They discovered that the MVA (Market Value Added) of strongly archetyped brands rose by 97 percent more than that of confused brands from 1993 to 1999, and the EVA (Economic Value Added) grew 66 percent faster during that timeframe. The authors conclude, “Identities that succeed at striking an essential human chord affect the most fundamental economic measures of success… brands that consistently express an appropriate archetype drive profitability and success in the real and sustainable ways.”

Of course, the devil is in the details, but market researchers would be well served to review these studies the next time they need to do brand research.

Reposted by JoDa Hodge
http://www.7dvt.com/2005/born-be-wild
http://www.imdb.com/name/nm4347909/
www.stowefilm.com
www.youtube.com/watch?v=TH_cOLcnX4s
www.youtube.com/watch?v=FLharr8625U
www.departedharvest.com
twitter.com/jodaism
http://jodahodge.tumblr.com/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net
joda.tv
joda.me
hippiebusmovie.com
jodahodge.com
sexanddeath.com

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The Five Phases of Courtship (Reposted by JoDa Hodge)

The Five Phases of Courtship

The Five Phases of Courtship

Non-Verbal Communication and Its Role in Dating

By , About.com Guide

There are five distinct phases of courtship occurring as non-verbal communications that all people, no matter where they live or what culture they belong to, obey and follow in the attempt to create a pair bond. What follows is a short explanation of each of the five phases of courtship, with a link to more detailed information.

Phase One of Courtship: Attracting Attention

The first phase of courtship is letting others know that you are present and available through a variety of means such as posture, clothing, facial expressions, movement, and other related non-verbal communications. Similar to a peacock showing its feathers, this first stage of the courtship process is a complex come-hither dance that combines attention-getting behavior with still what Charles Darwin called ‘submissive displays’ – but most of us just call it flirting.

Phase Two of Courtship: Reading Body Language

Once the first phase of the courtship process is complete, the next stage is to watch for positive body language from others in close proximity. In the most simple of terms, the second stage of courtship is like yelling, ‘Help! in a crowded room and noticing who responds to your cry. This courtship phase is also focused entirely on non-verbal communication.

Phase Three of Courtship: Verbal Communication

Once the go-ahead has been given in phase two of courtship, verbal communication can occur. This stage still focuses heavily on non-verbal communications, as a simple ‘Hello!’ can mean a wide variety of things depending on the speakers’ body movements and tone of voice. Unfortunately, because of the sheer terror many people feel when making contact with someone they are attracted to, the gross majority of men and women who are drawn to each other for reasons they cannot describe never make it past this courtship phase. By understanding the positive cues being given and received however, anyone can confidently make first contact with another knowing whether or not their interaction is welcome.

Phase Four of Courtship: Physical Touch

The fourth phase of courtship can begin innocently with an ‘accidental’ bumping of one’s legs while sitting in close proximity. Depending on how the other person responds however, determines whether or not a couple can solidly move within and past this courtship phase. For instance, if you try and remove a piece of lint from someone you are attracted to, do they move backwards and remove it themselves, or allow you to remove it and initiate physical contact?

Phase Five of Courtship

The last stage of courtship may follow for some couples, which includes even more non-verbal communication, such as cuddling, hand-holding, stroking, gazing, kissing and other affectionate movements. Even our voices change when intimate with another person, tapping into the vibrations in our inner ears and creating a whole new sense of closeness.

Reposted by JoDa Hodge
http://www.7dvt.com/2005/born-be-wild
http://www.imdb.com/name/nm4347909/
www.stowefilm.com
www.youtube.com/watch?v=TH_cOLcnX4s
www.youtube.com/watch?v=FLharr8625U
www.departedharvest.com
twitter.com/jodaism
http://jodahodge.tumblr.com/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net
joda.tv
joda.me
hippiebusmovie.com
jodahodge.com

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Forms and Functions of Intimate Play in Personal Relationships (Reposted by JoDa Hodge)

Forms and Functions of Intimate Play in Personal Relationships – BAXTER – 2006 – Human Communication Research – Wiley Online Library

Two studies are reported on intimate play in same-sex friendships and in opposite-sex romantic relationships. In Study 1, a typology of eight play forms was derived: private verbal coding, role-playing, teasing, prosocial physical play, antisocial physical play, games, gossiping, and public performances. Study 1 also modified the Betcher PQII paper-and-pencil measure of perceived playfulness for use in nonmarital relationships, finding playfulness a strong correlate of relationship closeness. Study 2 examined the multidimensional structure of the play typology, finding three underlying dimensions for the play forms: verbal versus nonverbal, antisocial versus prosocial, and assumed-identity versus self-identity. Study 2 also examined perceptions of the functions performed by the types of play, finding differences among the eight play forms on the functions of indexing intimacy, lessening interpersonal risk, distancing self from the interaction, and conflict management.

Reposted by JoDa Hodge
http://www.7dvt.com/2005/born-be-wild
http://www.imdb.com/name/nm4347909/
www.stowefilm.com
www.youtube.com/watch?v=TH_cOLcnX4s
www.youtube.com/watch?v=FLharr8625U
www.departedharvest.com
twitter.com/jodaism
http://jodahodge.tumblr.com/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net
joda.tv
joda.me
hippiebusmovie.com
jodahodge.com

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My new favorite book by JoDa Hodge: Behaving Badly: Aversive Behaviors in Interpersonal Relationships [Hardcover] Robin M. Kowalski

Amazon.com: Behaving Badly: Aversive Behaviors in Interpersonal Relationships (9781557987167): Robin M. Kowalski: Books

Explores aversive behaviors — such as gossiping, betrayal, and insens itivity — that lead to so much dissatisfaction in our most intimate r elationships. The content of the book is novel — very little researc h or theoretical attention has been given to such negative aspects of relationships, although we all have experienced them.

Reposted by JoDa Hodge
http://www.7dvt.com/2005/born-be-wild
http://www.imdb.com/name/nm4347909/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
www.stowefilm.com
www.youtube.com/watch?v=TH_cOLcnX4s

www.departedharvest.com
twitter.com/jodaism
http://jodahodge.tumblr.com/
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net
joda.tv

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Does Money Make You More Attractive? (Reposted by JoDa Hodge)

Read the full article here

Does Money Make You More Attractive? – Forbes.com

Reposted by JoDa Hodge
http://www.7dvt.com/2005/born-be-wild
http://www.imdb.com/name/nm4347909/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
www.stowefilm.com
www.youtube.com/watch?v=TH_cOLcnX4s

www.departedharvest.com
twitter.com/jodaism
http://jodahodge.tumblr.com/
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net
joda.tv

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The Four Personality Types: Initiators, Blockers, Supporters, and Observers by Richard Nantel (reposted by JoDa Hodge)

The Four Personality Types: Initiators, Blockers, Supporters, and Observers

I just finished reading Sway: The Irresistible Pull of Irrational Behavior,
which explores the psychological influences that can lead us to make
bad decisions. One section of this book proposes that only four types of
people exist in any group:

  • Initiators who always have ideas, propose new projects, and are optimistic about the outcomes
  • Blockers who are likely to question and block new initiatives
  • Supporters who side with either the initiator or the blocker
  • Observers who don’t take sides but prefer to just comment on the matter at hand

You would think you’d like to fill up your team with plenty of
initiators and few blockers to help drive innovation. But, that would be
risky. Initiators tend to be highly optimistic about any new idea.
Without a sobering second thought by a blocker, energy can be wasted on
bad ideas.

The risks are significantly higher in the airline industry. Research
indicates that a large percentage of plane crashes have been caused by
pilots who, as confident and optimistic initiators, attempted dangerous
maneuvers. The other members of the cabin crew, too respectful of the
captain’s authority and swayed by the captain’s optimism, remained
silent. As the author describes it:

“A strong initiator can quell a blocker.”

To address this risk, airline cabin crews are being provided with
Crew Resource Management training to learn to become potential blockers
when faced with bad or overly optimistic decisions by those in
authority. This training program was designed by NASA and is intended to
catch bad decisions before they result in loss of life.

“When pilots spot a departure from safety procedures, they are trained to challenge the captain.”

Teams in any workplace should learn these skills. Those in charge
need to learn to tolerate dissent. Blockers need to be given the freedom
to voice concerns without reprisal and need to be encouraged to provide
feedback.

stowefilm.com

joda.tv

www.jodahodge.net

jodahodge.com

www.imdb.com/name/nm4347909
departedharvest.com
departedharvest.net
departedharvest.info
jodahodge.tumblr.com
www.7dvt.com/2005/born-be-wild
http://www.7dvt.com/2011local-writer-talks-about-mashing-cowboys-amp-aliens
www.imdb.com/name/nm4347909
www.facebook.com/people/JoDa-Hodge/100002603415178

www.youtube.com/watch?v=mWFPcEYQw1I
twitter.com/jodaism
jodahodge.wordpress.com/2011/07/09/joda-hodge
jodahodge.blogspot.com/2011/07/joda-hodge.html
www.imdb.com/name/nm4347909/filmogenre
www.goodbyebrother.com

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The Four Personality Types: Initiators, Blockers, Supporters, and Observers by Richard Nantel (reposted by JoDa Hodge)

The Four Personality Types: Initiators, Blockers, Supporters, and Observers

I just finished reading Sway: The Irresistible Pull of Irrational Behavior,
which explores the psychological influences that can lead us to make
bad decisions. One section of this book proposes that only four types of
people exist in any group:

  • Initiators who always have ideas, propose new projects, and are optimistic about the outcomes
  • Blockers who are likely to question and block new initiatives
  • Supporters who side with either the initiator or the blocker
  • Observers who don’t take sides but prefer to just comment on the matter at hand

You would think you’d like to fill up your team with plenty of
initiators and few blockers to help drive innovation. But, that would be
risky. Initiators tend to be highly optimistic about any new idea.
Without a sobering second thought by a blocker, energy can be wasted on
bad ideas.

The risks are significantly higher in the airline industry. Research
indicates that a large percentage of plane crashes have been caused by
pilots who, as confident and optimistic initiators, attempted dangerous
maneuvers. The other members of the cabin crew, too respectful of the
captain’s authority and swayed by the captain’s optimism, remained
silent. As the author describes it:

“A strong initiator can quell a blocker.”

To address this risk, airline cabin crews are being provided with
Crew Resource Management training to learn to become potential blockers
when faced with bad or overly optimistic decisions by those in
authority. This training program was designed by NASA and is intended to
catch bad decisions before they result in loss of life.

“When pilots spot a departure from safety procedures, they are trained to challenge the captain.”

Teams in any workplace should learn these skills. Those in charge
need to learn to tolerate dissent. Blockers need to be given the freedom
to voice concerns without reprisal and need to be encouraged to provide
feedback.

stowefilm.com

joda.tv

www.jodahodge.net

jodahodge.com

http://www.imdb.com/name/nm4347909
departedharvest.com
departedharvest.net
departedharvest.info
jodahodge.tumblr.com
http://www.7dvt.com/2005/born-be-wild
http://www.7dvt.com/2011local-writer-talks-about-mashing-cowboys-amp-aliens
http://www.imdb.com/name/nm4347909
http://www.facebook.com/people/JoDa-Hodge/100002603415178

http://www.youtube.com/watch?v=mWFPcEYQw1I
twitter.com/jodaism
jodahodge.wordpress.com/2011/07/09/joda-hodge
jodahodge.blogspot.com/2011/07/joda-hodge.html
http://www.imdb.com/name/nm4347909/filmogenre
http://www.goodbyebrother.com

http://www.youtube.com/watch?v=TnHyoyydn1g
http://www.blogger.com/profile/03405317205671402517
jodahodge.wordpress.com
jodahodge.wordpress.com/2011/08/18/by-joda-hodge
jodahodge.blog.com/2011/07/09/joda-hodge
http://www.youtube.com/watch?v=RJ9PgcLLtpk
http://www.imdb.com/media/rm3093740288/nm4347909
http://jodahodge.tumblr.com/post/8510420930/fibonacci-spiral-and-the-golden-ratio-achieve
jodahodge.wordpress.com/2011/…/joda-hodge-creative-destruction/
http://www.facebook.com/public/JoDa-Hodge
jodahodge.blog.com/2011/07/09/joda-hodge-welcomes
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by JoDa Hodge

http://www.7dvt.com/2005/born-be-wild

http://www.7dvt.com/2011local-writer-talks-about-mashing-cowboys-amp-aliens

http://www.imdb.com/name/nm4347909/

https://www.facebook.com/people/JoDa-Hodge/100002603415178

www.stowefilm.com

www.departedharvest.com

https://jodahodge.wordpress.com/2011/07/09/joda-hodge/

twitter.com/jodaism

www.goodbyebrother.com

http://www.imdb.com/media/rm3093740288/nm4347909

http://jodahodge.tumblr.com/

http://www.youtube.com/watch?v=7e-EyRAvjjM

www.reel.ly/JoDaism

http://www.youtube.com/watch?v=mWFPcEYQw1I

shsupershow.net/the_players

jodahodge.blog.com/

www.youtube.com/watch?v=TH_cOLcnX4s

www.youtube.com/watch?v=FLharr8625U

www.youtube.com/watch?v=Ct753kq0pgM

www.youtube.com/watch?v=TnHyoyydn1g

gosong.net/barnaby.html

www.7dvt.com/searchindex?page=8&filter1=3999

interceder.net/topic/barnaby

vupas.com/artists/barnabys

http://www.imdb.com/search/title?genres=mystery&sort=runtime&title_type=documentary&licb=0.9339594527025971

http://www.videoarasana.info/izle/barnaby/

www.highbeam.com/doc/1P3-906192861.html

www.imdb.de/media/rm2204547840/nm4347909

http://www.7dvt.com/searchindex?page=3&filter0=thespians

rivertonrealestatevids.com/350

www.youtube.com/user/departedharves

www.imdb.pt/name/nm4347909/maindetails

http://www.eezeeplc.com/chattothemic/old%20files/vidfeeder.php?tag=joda

vupas.com/artists/xeon

www.tubey.net/search+Barnaby

mlook.ru/index.php?squ=Xeon%20Music

youtu.be/watch?v=NJcbtTF6_ds&feature=related

www.24listen.com/barnaby.html

www.veengle.com/s/barnabys.html

yy6.org/jodaleel.jo

www.tvclip.biz/pub/joda/

archive.tellytube.in/liferaft/

www.imdb.pt/name/nm4347909/filmotype

catmp3.com/Xeon.html

www.adulttube.info/s.php?vsid=0&q=PICARESQUE

mlook.ru/index.php?squ=Xeon%20Music&page=4

http://www.eezeeplc.com/chattothemic/old%20files/vidfeeder.php?tag=liferaft

http://www.encyclopedia.com/Seven+Days/publications.aspx?date=200507&pageNumber=1

http://www.imdb.com/search/text?realm=name&field=bio&q=%2522Spread%20of%20the%20Eagle,%20The%2522

www.jodahodge.net

joda.tv

www.youtube.com/user/jodahodge

departedharvest.net

departedharvest.info

apps.stevenson.edu/directory/bio/​chrisreed.cfm

www.wordiq.com/definition/Hodge_dual

pktube.onepakistan.com/liferaft

interceder.net/list/Barnaby

www.youtube.com/watch?v=FHI-8jBig7I

timesofindia.indiatimes.com/topic/Joda

by JoDa Hodge
HippieBusMovie.com

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Hairdryers ‘can increase risk of miscarriage’ (Reposted by JoDa Hodge)

Hairdryers ‘can increase risk of miscarriage’

by TAHIRA YAQOOB, Daily Mail

Pregnant women increase their risk of miscarriage by using hairdryers and other electrical appliances, scientists claim.

A study of mothers-to-be suggests electro-magnetic fields around common household appliances could double the chances of losing a baby.

Travelling on trains or trams could have similar effects.

U.S. researchers asked more than 1,000 women in their first ten weeks of pregnancy to spend a day wearing meters around their waists measuring the magnetic fields.

They claim to have found that women exposed to levels of at least 1.6 microteslas – the unit for measuring electromagnetic fields, or EMF – were nearly twice as likely to miscarry.

EMFs are thought to subtly disrupt cell-to-cell communication, which can lead to a miscarriage.

Standing 30cm away from a vacuum cleaner or electric drill will expose a person to between two and 20 microteslas. Food mixers produce between 0.6 and 10, dishwashers 0.6 to three and washing machines 0.15 to three.

A total of 662 women from the 1,063 who took part in the tests in San Francisco were found to be in the high-risk category.

Researcher De-Kun Li, who pioneered the project at the Kaiser Foundation Research Institute in Oakland, California, told today’s New Scientist magazine: ‘That is another confirmation that the effect is due to EMF. People have never looked at peak EMFs before.

‘My study opens a new chapter for these EMF effects, not just for miscarriages but for other health effects as well.’

Mr Li’s team now plans to analyse data from the meters, which recorded EMF levels every ten seconds, to discover which appliances posed the greatest risk.

Research has shown electric shavers, hairdryers, vacuum cleaners and trains can produce strong fields with high exposure the closer they are.

Fellow scientists at the California department of health services in Oakland reanalysed tests carried out on pregnant women 11 years ago in the wake of Mr Li’s findings.

They claim to have found women exposed to peak EMF levels of more than 1.4 microteslas were nearly twice as likely to miscarry. Previous studies on the effect of lowfrequency EMFs on pregnant women have been inconclusive but Mr Li thinks that is because average exposure levels rather than peak values were examined.

The peak values set by Mr Li are well below the recommended exposure limit of 1,600 microteslas, although some scientists were unconvinced by his findings.

U. S. scientist Michael Bracken, of Yale University, dismissed the theory.

He said: ‘There are numerous ways of measuring these fields and one worries if you do it enough times then you are going to find positive associations. There is a real risk in these things getting overinterpreted and scaring the dickens out of people.’

Reposted by JoDa Hodge

StoweFilm.com

GoodbyeBrother.com

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America’s ‘food deserts’ More than 23 million Americans live at least a mile from the nearest supermarket. Is that what’s making us fat? (reposted by JoDa Hodge)

In-depth briefing

America’s ‘food deserts’

More than 23 million Americans live at least a mile from the nearest supermarket. Is that what’s making us fat?

Approximately 23.5 million Americans live in a "food desert," cut off from fresh meat and produce and forced to rely on processed foods and fast food.

Approximately 23.5 million Americans live in a
“food desert,” cut off from fresh meat and produce and forced to rely on
processed foods and fast food. Photo: David McNew/Getty Images
SEE ALL 60 PHOTOS

What is a ‘food desert’?
A
community in which residents must travel at least a mile to buy fresh
meat, dairy products, and vegetables. More precisely, the U.S.
Department of Agriculture (USDA) defines a food desert as any census
district where at least 20 percent of the inhabitants are below the
poverty line and 33 percent live over a mile from the nearest
supermarket (or in rural areas, more than 10 miles). Approximately 23.5
million Americans live in a food desert, says the USDA, including vast,
rural swaths of West Virginia, Ohio, and Kentucky, as well as urban
areas like Detroit, Chicago, and New York City. The government believes
food deserts are contributing to the obesity epidemic in the U.S., by
forcing the rural and urban poor to rely on processed foods and fast
food, instead of fresh meat, vegetables, and fruit. Today, more than one
third of adult Americans are obese.

Can this trend be reversed?
The
government thinks it can, if major supermarkets open stores in blighted
areas and stock affordable healthy food options. First Lady Michelle
Obama’s “Let’s Move!” campaign, which aims to reduce childhood obesity,
has taken a lead role in this effort, and recently scored a major coup
by convincing Walmart, SuperValu, and Walgreens to open or expand 1,500
grocery stores in food deserts. The involvement of large retail firms
has “the potential to be a game-changer for kids and communities all
across this country,” Obama said. “More parents will have a fresh food
retailer right in their community, so they can feed their families the
way they want.” But not everyone shares the First Lady’s optimism; in
fact, some critics say opening new stores and markets in so-called food
deserts will have little or no impact on how people eat.

Why would that be?
First
of all, the critics say, the very concept of a food desert may be a
mirage. One recent University of Washington study found that only 15
percent of people shop for groceries within their own census areas; most
of us, in other words, are accustomed to traveling a few miles to stock
our pantries. Critics also point out that the USDA takes only
supermarkets into account when deciding whether an area is a food
desert. Smaller grocery stores, farmers markets, and roadside stalls
aren’t included. Moreover, the vast majority of households (93 percent)
in food deserts have access to a car, and can easily drive to grocery
stores over a mile from their homes.

So what’s the real problem?
Many
people simply like fast food better. A recent University of North
Carolina (UNC) study of the eating habits of 5,000 people over 15 years
found that living near a supermarket had little impact on whether people
had healthy diets. But living close to fast-food outlets did. The real
problem, the study found, is the existence of “food swamps,” filled with
convenience stores selling calorie-loaded packaged foods, gallon cups
of soda, and other sugar-loaded beverages, and fast-food chains peddling
burgers, fries, and fried chicken on almost every street corner. That’s
no exaggeration: There are now five fast-food restaurants for every
supermarket in the U.S.

Why do people choose the ‘bad’ food?
Fast
food is generally cheaper, and doesn’t need to be prepared and cooked,
so it’s more convenient. Studies have also shown that the huge jolt of
fat, salt, and sugar fast food delivers can be almost as addictive as
hard drugs (see below). Then there’s the advertising factor: Fast-food
companies spend about $4.2 billion a year marketing their products as
life’s ultimate rewards, through saliva-producing ads depicting
cheese-and-pepperoni-covered pizzas, juicy double cheeseburgers, and
steaming French fries.

Can these preferences be changed?
The
UNC study suggests using zoning laws to restrict the number of
fast-food restaurants in low-income neighborhoods. Los Angeles has
already experimented with this approach, having imposed a one-year
moratorium on the building of fast-food restaurants over a
32-square-mile area. City officials say the results were successful, and
have now imposed permanent zoning restrictions on fast-food chains in
the poorer, southern part of the city. “We have already attracted new
sit-down restaurants, full-service grocery stores, and healthy food
alternatives,” said City Councilwoman Jan Perry. “Ultimately, this
action is about providing choices.”

Will people choose healthy food?
Not
necessarily. Many Americans have little experience eating or preparing
broccoli, asparagus, and other produce; in fact, only 26 percent of the
nation’s adults now eat three servings of vegetables a day. The poor, in
particular, have become so accustomed to salty packaged foods and
sugary beverages that they find fresh food bland, strange, and
off-putting. “It’s simplistic thinking that if you put fruits and
vegetables there, they’ll buy it,” said Barry Popkin, author of the UNC
study. “You have to encourage it, you need advertising, you need
support.” Changing Americans’ diets, in other words, won’t be as simple
as telling them to eat their peas.

Fast-food junkies
If it sometimes seems that
Americans are addicted to fast food, it might be that we actually are.
Studies have repeatedly found that the consequences of bingeing on
high-calorie, high-fat foods mimic the effects of drug addiction. A
recent study by the Scripps Research Institute found that gorging on
fast food actually changes the brain’s chemical makeup, making it more
difficult to trigger the release of dopamine (aka “the pleasure
chemical”). That means fast-food addicts need to eat more and more to
feel happy—the same way users of cocaine and other drugs, for example,
need to keep upping their dosages to get high. An earlier study, by
Princeton University, found that rats who were fed and then withdrawn
from a high-fat, high-sugar diet exhibited similar symptoms—chattering
teeth and the shakes—to junkies going cold turkey. “Drugs give a bigger
effect,” said study author Bart Hoebel, “but it’s essentially the same
process.”

Read the original article here at The Week Magazine
(reposted by JoDa Hodge)
DepartedHarvest.com
joda.tv

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Departed Harvest, the Award-winning Screenplay by JoDa Hodge

Hello and welcome to Departed Harvest, the Award-winning Screenplay by JoDa Hodge.

Dear Friend,

Thank you for your interest in my dark comedy, DEPARTED HARVEST, the first award-winning screenplay to illuminate a unique and dangerous subculture.

“A GUITARIST MUST STOP MURDEROUS LAND DEVELOPERS
FROM DESTROYING HIS ARMY BASE COMMUNE.”

GREEN and MELODY penetrate Caledonia, the decommissioned army base-turned-hippie commune, where a mysterious and violent underground tries to kill them. Neighboring Sunnyville is a gated community vowing to destroy Caledonia’s wind farms in order to erect condos and strip malls—by any means necessary.

Wild tales of love, sex, dreams, comedy, the environment, and humanity’s destiny—an eco-commune eerily like the American Dream it ran from; a Bohemian Neverland where nobody grows up fighting a repressive gated community replacing relationships with material gain.

JoDa Hodge’s credits include writing, producing, directing, and editing the female biker gang feature, The Eagles, and my cross-country Harley-Davidson travel novel, Freedom Road. I am pitching several TV series, scripts, and books, including SEXandDEATH.com, and editing the screenplay Laura & Sal, an upcoming feature starring Luis Guzman. My poignant short film, Goodbye Brother, has been entered into the Sundance, Austin and Telluride Film Festivals.

JoDa Hodge’s completed award-winning 95-page screenplay, 6 completed one-hour teleplays, cable TV series treatment, production bible, budget, business plan, and our detailed 10,669-page outline are available for viewing. I look forward to hearing from you.

Thank you.

Sincerely,

JoDa Hodge
Producer, Director, Writer
CEO Darvest Films, LLC

DepartedHarvest.com

jodahodge.wordpress.com

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JoDa Hodge: Creative Destruction

Creative Destruction
A concept in capitalist theory stating that innovation causes failure, but that failure, in turn, creates more innovation. For example, suppose someone invents a better widget. If he/she markets this widget effectively, he/she will eventually drive all previous widget manufacturers out of business. However, this forces older widget manufacturers to create their own innovations that will either keep themselves in business or improve their financial situations in other ways. This is considered one of the most important concepts in capitalism.

JoDa Hodge
1, 1, 2, 3, 5, 8, 13, 21, and 34. See golden spiralCreative Destruction financial definition of Creative Destruction. Creative Destruction finance term by the Free Online Dictionary.

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Departed Harvest “World’s First Hippie Crime Drama” by JoDa Hodge

BREAKING BAD + LOST = DEPARTED HARVEST * * * twitter

Departed Harvest: A Film & Cable TV Franchise

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PETA Activist Delilah: Love of Animals and Trees (* Warning: Humorous Content!)

PETA Activist Delilah: Love of Animals and Trees (* Warning: Humorous Content!)

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Delilah: “Maple Syrup is the blood of our brother and sister trees!” (From Departed Harvest, an eco-Film by JoDa Hodge)

Delilah believes she can change Green so he starts living up to his name: Getting him away from Melody (who eats the blood of sacred trees, Maple Syrup) and to convince him to start playing on guitars made from eco-friendly hemp instead of exotic (and in Delilah’s book, erotic) wood from Africa…

Did you like Breaking Bad?

Do you wanna make a difference?

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Sources of Fluoride (poisoning your wine & food)

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Sources of Fluoride

“Estimation of the amount of fluoride ingested from all environmental and dietary sources is important so that rational and scientifically sound decisions can be made when guidelines for the use of fluorides are reviewed periodically and modified.” (Journal of Dental Research 1992)

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Pesticides

Due to its high toxicity, fluoride has long been used as a pesticide. In the United States, there are currently two fluoride-based pesticides that are allowed to be sprayed on food. These are: cryolite and sulfuryl fluoride.

5 Facts About Fluoride Exposure from Cryolite

1) The main way people are exposed to fluoride from the pesticide cryolite is through consumption of grape products, particularly white grapes, grown in the U.S. This is because cryolite use is widespread among U.S. vinyards.

2) According to data from the USDA (2005), the average fluoride levels in grape products are as follows:

  • White grape juice = 2.13 ppm
  • White wine = 2.02 ppm 
  • Red wine = 1.05 ppm
  • Raisins = 2.34 ppm

3) Many juice drinks that are not labeled as “grape juice” use grape juice as a filler ingredient. The use of cryolite thus contaminates many juices with fluoride.

4) Cryolite is also allowed to be added to the following products (although it is unclear how many producers actually do so, and what the resulting fluoride levels are):

  • Apricot, Broccoli, Brussels Sprout, Cabbage, Cauliflower, Citrus fruit, Collards, Eggplant, Kale, Kiwifruit, Kohlrabi, Lettuce, Melon, Nectarine, Peach, Pepper, Plum, Pumpkin, Squash (summer & winter), Tomato, and a number of Berries (Blackberry, Blueberry (huckleberry) Boysenberry, Cranberry, Dewberry, Loganberry, Raspberry, Strawberry, Youngberry).

5) The key way to avoid exposure to fluoride from cryolite is to avoid buying non-organic grape products, particularly beverages made out of white grapes.

10 Facts About Fluoride Exposure from Sulfuryl Fluoride

In 2005, the U.S. EPA granted a request from Dow AgroSciences to use sulfuryl fluoride as a fumigant in food-processing facilities as a means of killing bugs, rodents, and reptiles. Although EPA granted FAN’s request in January 2011 to rescind its approval of Dow’s request, this is currently being challenged by the agribusiness industry. Thus, as it currently stands, sulfuryl fluoride is still being sprayed on food products made in the U.S.

The EPA allows sulfuryl fluoride as both a fumigant of food-processing facilities (while food is still on the premises) and as a direct fumigant of food. Both forms of fumigation result in the contamination of food with fluoride. Here’s what you need to know about both:

Fumigation of Food Processing Facilities

1) Structural fumigation is done for the purpose of killing pests in the facility where the food is stored. It usually is performed twice a year in a given facility.

2) Unlike virtually every other western country, the EPA does not require that food processors remove food prior to the fumigation. As a result, any food that is being stored in the facility during a structural fumigation will be contaminated with fluoride.

3) The level of fluoride contamination that EPA allows for wheat flour (125 ppm) and dried eggs (900 ppm)  is sufficient to cause symptoms of acute fluoride toxicity (e.g., nausea, vomiting, etc) in children.

4) Although less than 0.1% of wheat flour and dried eggs will be contaminated with sulfuryl fluoride (due to the infrequency of structural fumigations), several hundred, if not thousands, of children will be exposed each years to doses of fluoride from these products that can induce temporary food poisoning-type symptoms. No other country allows this.

5) There are hundreds of other food products that EPA allows to be contaminated with sulfuryl fluoride.

Direct Fumigation of Food

6) The EPA also allows food processors to use sulfuryl fluoride as a direct fumigant of certain foods. This means that food processors can purposely spray sulfuryl fluoride directly onto certain foods.

7) Unlike structural fumigation (which takes place once or twice a year), direct fumigation is a routinely performed procedure. Thus, foods that can be directly fumigated with sulfuryl fluoride will consistently have elevated fluoride levels.

8) According to EPA’s estimates, some of the foods that will be most commonly fumigated are cocoa powder, dried beans, walnuts and dried fruits.

9)  EPA estimates that, if the current regulations are not rescinded, 100% of cocoa powder, 100% of dried beans, 99% of walnuts, 69% of dried fruits, 10% of walnuts, 10% of tree nuts, and 3% of rice will be fumigated.

10) When fumigated the average fluoride levels in fumigated food is:

  • Brown rice = 12.5 ppm
  • Cocoa powder = 8.4 ppm
  • Almonds = 5.3 ppm
  • Tree nuts = 5.3 ppm
  • Dried beans = 4.5 ppm
  • White rice = 4.5 ppm
  • Walnuts = 2.4 ppm
  • Dried fruits = 1 ppm

Further Information:

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  • Related Videos:

    • Overdosed on Fluoride: The Dental Fluorosis Problem

      Overdosed on Fluoride: The Dental Fluorosis Problem

    • Are Kids Being Overdosed on Fluoride?

      Are Kids Being Overdosed on Fluoride?

    • How Much Fluoride Are We Ingesting?

      How Much Fluoride Are We Ingesting?

  • Related Articles:

    • Industry-backed bill protects pesticide profits over children’s health

      Dow AgroSciences, one of the nation’s largest pesticide makers, along with various food companies, have persuaded several members of Congress to endorse a bill that directs the Environmental Protection Agency (EPA) to reverse a proposed phaseout of sulfuryl fluoride, a highly toxic food fumigant and potent greenhouse gas. If passed,

    • No Link Found Between (Low-Fluoride) Bottled Water and Tooth Decay

      Over the past decade, there has been a steady drumbeat of press warning of the risks from drinking bottled water. The idea — kept alive by press releases from dental associations — is that because most bottled waters have low levels of fluoride, people switching from tap water (which is usually fluoridated) to bottled

    • Some Young Children Get Too Much Fluoride

      THE FLUORIDATION of public water systems in the U.S. since 1945 is often hailed as one of the great public-health advances of the century. Today, many children reach adulthood without a single cavity. But now health researchers are questioning whether Americans, particularly children, may have too much fluoride in their diets. The

  • Related Studies:

    • Fluoride Levels and Fluoride Contamination of Fruit Juices

      “Forty-three ready-to-drink fruit juices were examined for fluoride ion concentration. It was found that 42% of the samples had more than 1 ppm of fluoride. It was also determined that “pure” fruit juices, often grape juices, contained high levels of fluoride. . . . Since it is common practice to use fluoride-containing insecticide in growing grapes, it is believed that contamination of these juices is occurring.”

  • Related Miscellaneous Content:

    • Fluoride Exposure from Sulfuryl Fluoride: A “Trivial” Matter?

      In the years when Dow Agrosciences had no profit motive to fumigate food with sulfuryl fluoride, it took the following position: “Under no conditions should sulphuryl fluoride be used on raw agricultural food commodities, or on foods, feeds or medicinals destined for human or animal consumption.” Today, with Dow needing to find

 

http://fluoridealert.org/issues/sources/f-pesticides/

 

Reposted by JoDa Hodge

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New Departed Harvest Site!

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The biography I wrote about my Brother is now for sale!

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Guitarist Crossing

This pic reminds me: I have two novellas being published next week. One is about my Brother, a legend and a guitarist. The other is about a porn star I dated… Stay tuned!

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